Some Industrial Designers specialize in one field, such as healthcare equipment or consumer electronics, or furniture. Industrial Designers also have a hand in figuring out which features and benefits would sell a particular product and then provide input on marketing plans to highlight these attributes. They collaborate with engineers, UI software developers, product developers, marketing analysts, and manufacturers to create items that are easy to use and visually appealing. To do this, an Industrial Designer looks at the materials used in production and the cost involved and makes suggestions for ways to improve the product. Their ultimate goal is usually to create an industrial design that maximizes the strengths of a particular product. They may do this by drafting creative ideas or creating prototypes or other visual models of a manufactured product. Industrial Designers are good at translating technical hardware into visually appealing consumer goods. That makes these professionals in pretty high demand for manufacturing companies, retailers, engineering firms, and advertising agencies. It’s a tricky job, but a good Industrial Designer can make a manufactured product “cool” or “sexy” enough to make you want to buy it. Industrial Designers work closely with consumers to figure out what makes one product easier to use than another – and how a product design could keep a consumer coming back for more. It turns out that our refrigerators and other household appliances, cars, or any other gadgets require an Industrial Designer to make them sleek, appealing, and user friendly.īut it’s more than that. When you combine manufactured items with creative design, you get an Industrial Designer, a creative professional with a unique skillset steeped in engineering and graphics.
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